Los Angeles, CA (May 4, 2009) –The Association of Sites Advocating Child Protection (ASACP) re-launched its website, ASACP.org, with a new look and new features.

ASACP.org has always been a vital resource as a child pornography (CP) reporting hotline. Since 2003 it has received over 400,000 reports of suspect CP. In addition the website has offered parental resources and best practices for the adult industry. The new ASACP.org website continues to offer these features, but has streamlined its look to increase its navigatability.

“When a surfer searches for ways to report suspect child pornography on Google and Yahoo, ASACP.org is usually in the top search results. So we wanted to make it easier with a calmer feel for these people because they are usually upset from being exposed to such horrific images; the new site design does this,” stated ASACP CEO Joan Irvine. “Also, we hope the new site has increased our ability to be an important resource for the adult industry. Whether you are new to the industry and want to learn more about our recommended best practices, or you are an experienced webmaster and are looking for tips on how to protect your sites – ASACP.org is here for you!”

People always ask how they can support ASACP. In the past it was only through sponsorship, membership, or by holding a fundraising event. This did not provide a way for the surfer to help. The new site has a prominent Donate Now button. Also, the new ASACP.org provides a banner farm to webmasters so that companies can add a Help Protect Children button and offer their customers the opportunity to help ASACP operate the CP reporting hotline. Also there is a new section for members that highlights an Affinity Program that provides discounted services and products for ASACP members and sponsors.

Founded in 1996, the Association of Sites Advocating Child Protection (ASACP) is a non-profit organization dedicated to eliminating child pornography from the Internet. ASACP also works to help parents prevent children from viewing age-inappropriate material online. More information is available at www.asacp.org.