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ASACP Releases RTA PSA Featuring Ron Jeremy For Internet Safety Month

Los Angeles, CA (June 9, 2009) – The Association of Sites Advocating Child Protection (ASACP) has released a public service announcement (PSA) featuring Ron Jeremy for the Restricted to Adults – RTA Website Label in conjunction with National Internet Safety Month. In recent years, the U.S. Senate has designated June as National Internet Safety Month, recognizing the need for measures that organizations, web designers and families can take to protect children online.

The PSA features Ron encouraging parents to use parental filtering software in order to protect children from viewing age-inappropriate content and is available for viewing on YouTube.com/ASACPRTA. The video is the sixth in an ongoing series of PSAs produced by ASACP featuring different adult entertainment stars. Previous RTA PSAs featured Stormy Daniels, Sunny Leone, Catalina Cruz, ChiChi LaRue, and Tera Patrick and Evan Seinfeld.

Evan Seinfeld and Mike Abdelnour of Teravision and TeraPatrick.com volunteered their time and resources in order to film and edit the PSA.

Adult Film star Ron Jeremy has starred in 1,800 adult films and has parlayed his fame into a guest starring roles on the reality television series Surreal Life, mainstream movies, and his book; Ron Jeremy: The Hardest (Working) Man in Showbiz. Ron is a former high school teacher and holds a master's degree in Special Education.

“I strongly believe that adult entertainment should only be seen by its intended audience – adults. Parents need to take responsibility for their children online and that means installing and activating parental filtering software. This is not a substitute for active parenting, but it is a safeguard that parents need to take. With that in mind, I’ve already teamed up with XXXchurch and Craig Gross to create a series of PSAs stating that children should not watch porn. That PSA was seen by so many people that Jay Leno even mentioned it on The Tonight Show and I hope this PSA gets the same visibility,” stated Ron Jeremy.

Ron added, “Things have really changed since I first started in the industry and the birth of the internet made it much more challenging to monitor what our kids are watching. We all need to work together on many levels to protect children online and I am proud to be a part of the RTA PSA campaign. I would like to thank Evan and Tera and everyone at Teravision for donating their resources to make this PSA and applaud them on their efforts in helping ASACP in its mission to protect children online.”

Evan Seinfeld commented, “Ron is an old friend and we are honored to be of service in making this video with him for ASACP. Most people don’t see the adult industry as a place where people follow rules, so we feel it’s important to pitch in and help out in order to promote adult entertainment in a positive light."

RTA is the adult entertainment industry’s initiative to protect children from viewing content that is age-inappropriate. It was developed by ASACP out of a need for an easy to use and internationally recognized label that designates content for adults only. The RTA label is a unique string of “meta data” which can easily be inserted into the computer code of any website. Parental filtering software recognizes the tag and prevents children from viewing adult content. The RTA label is free and universally available. ASACP launched RTA in November 2006 and currently over 2.2 million sites have labeled with RTA.

“Ron Jeremy has always believed that children should not view entertainment intended only for adults, and we are thrilled he has decided to participate in this important public service announcement to educate parents. We greatly appreciate Ron volunteering his time and are very thankful to Teravision for making the PSA possible,” stated ASACP CEO Joan Irvine. “Earlier this month ASACP kicked off National Internet Safety Month by announcing the launch of RTA Verified. We hope that by creating more efficient ways for the adult industry to label their sites as being restricted to adults, in combination with our message in the RTA PSAs to use parental filtering, will maximize are ability to protect children online. We hope that Ron’s massive appeal both in adult and mainstream will bring more visibility to ASACP, RTA, and the industry’s efforts.”

RTA has been honored by the American Society of Association Executives and The Center for Association Leadership, Washington, DC. Additionally ASACP has received Certificates of Recognition from Congresswoman Jane Harmon, the California State Senate, the California State Assembly, the San Francisco Board of Supervisors, and the Mayors of Los Angeles, San Diego, Redondo Beach, and the City of West Hollywood acknowledging ASACP’s efforts to help parents prevent their children from viewing age-inappropriate content with the RTA website label.

Founded in 1996, the Association of Sites Advocating Child Protection (ASACP) is a non-profit organization dedicated to eliminating child pornography from the Internet. ASACP battles child pornography through its CP reporting hotline, and by organizing the efforts of the online adult industry to combat the heinous crime of child sexual abuse. ASACP also works to help parents prevent children from viewing age-inappropriate material online. For more information, go to www.asacp.org and www.RTAlabel.org.

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