Los Angeles, CA (April 27, 2010) – The Association of Sites Advocating Child Protection (ASACP) has released a public service announcement (PSA) explaining how webmasters can label with the Restricted To Adults – RTA Website Label. The video is currently available for viewing on the ASACP YouTube Channel.

RTA is the adult entertainment industry’s initiative to protect children from viewing content that is age-restricted. It was developed by ASACP out of a need for an easy to use and internationally recognized label that designates content for adults only. The RTA label is a unique string of “meta data” which can easily be inserted into the computer code of any website. Parental filtering software recognizes the tag and prevents children from viewing adult content. The RTA label is free and universally available. ASACP launched RTA in November 2006 and currently over 2.2 million sites are labeled with RTA and there are over 9 million in-links to www.rtalabel.org. Most of the parental control systems and Apple and Microsoft operating systems filter on this meta-tag. IPhone and phones with IE browsers also filter on RTA.

“No one wants a mandatory, complicated, and potentially expensive website labeling system. This is why ASACP and its Technology and Forensic Research Director Tim Henning worked with the adult industry to create the Restricted To Adults – RTA Website Label,” stated ASACP CEO Joan Irvine. “I encourage all adult entertainment webmasters who have not yet labeled with RTA to view the PSA. Labeling with RTA quickly became an industry standard and along with ASACP’s Best Practices demonstrates the industry’s long-term and ongoing commitment to online child protection. In addition, ASACP continues to educate parents through its PSA and access to resources at the parents section on rtalabel.org.”

Henning developed the RTA system and continues to make it easier for companies to label their sites with instructions for page, site or server level labeling. Last year ASACP launched the RTA Verified service which confirms that websites have been properly labeled with RTA. While RTA is free, RTA Verified costs a small fee. RTA Verified subscribers are also issued a special button and link to a verification page that lets you and your visitors know that your websites are properly labeled with the Restricted to Adults website labeling system.

The ASACP RTA program was honored by the American Society of Association Executives and the Center for Association Leadership by being named the 2008 overall winner in the Associations Make a Better World award. ASACP has received Certificates of Recognition from Congresswoman Jane Harmon, the California State Senate, the California State Assembly, the San Francisco Board of Supervisors, and the Mayors of Los Angeles, San Diego, Redondo Beach, and the City of West Hollywood acknowledging ASACP’s efforts to help parents prevent their children from viewing age-restricted content with the RTA website label.

Founded in 1996, ASACP is a non-profit organization dedicated to online child protection. ASACP comprises of two separate corporate entities, the Association of Sites Advocating Child Protection and the ASACP Foundation. The Association of Sites Advocating Child Protection (ASACP) is a 501(c)(4) social welfare organization. ASACP manages a membership program that provides resources to companies in order to help them protect children online. The ASACP Foundation is a 501(c)(3) charitable organization. The ASACP Foundation battles child pornography through its CP Reporting Hotline and helps parents prevent children from viewing age-restricted material online with its Restricted To Adults – RTA Website Label. ASACP is the only association in the world that coordinates the adult entertainment industry’s efforts to protect children online. It has spent over 14 years creating progressive programs to protect children. ASACP’s relationship in assisting the adult industry’s child protection efforts is unparalleled. For more information visit: www.asacp.org.