Los Angeles, CA (August 9, 2006) - The Association of Sites Advocating Child Protection (ASACP) is pleased to announce that The Lion's Den has become its newest Corporate Sponsor.

The Lion's Den provides adult videos, periodicals, novelties, and intimate apparel through The Lion's Den Adult Superstores and over the internet via www.LionsDenAdult.com . The first Lion's Den retail outlet opened in 1971 in Columbus, Ohio. Today the chain boasts more than 30 locations around the United States.

"The Lion's Den has been in the forefront of the industry for more than 34 years," said Lion's Den CEO Michael Moran. "Not just when it comes to integrity and professionalism, but also leading the way in defending our 1st and 4th amendment rights. We're proud that our community involvement now includes supporting ASACP's efforts to protect kids from exploitation, and from adult material."

According to ASACP Executive Director Joan Irvine, Lion's Den brings more to the table than just financial support. "We're already talking about publicizing ASACP's efforts in the Lion's Den stores, and about how we can work more closely with "brick and mortar" retailers. It's great to have new sponsors be so enthusiastic about participating, and so willing to contribute actively to what we do."

Founded in 1996, the Association of Sites Advocating Child Protection (ASACP) is a non-profit organization dedicated to eliminating child pornography from the Internet. ASACP battles child pornography through its CP reporting hotline, and by organizing the efforts of the online adult industry to combat the heinous crime of child sexual abuse.

Companies and individuals interested in supporting ASACP may go to www.asacp.org for more information on how to get involved.