Los Angeles, CA (May 29, 2007) – The Association of Sites Advocating Child Protection (ASACP) has declared June 4th “Label With RTA” Day.

ASACP is urging all adult sites that have not yet adopted its RTA (“Restricted to Adults”) website label to do so. The organization is asking supporters to contact their affiliates on June 4th and encourage them to use the tag as well. Between 12 Noon and 2:00 PM Pacific time on June 4th, ASACP staff will field questions online during a mini-forum on the GFY Webmasters Board.

“There are already three bills pending in Congress that would require mandatory labeling by adult websites,” said ASACP Executive Director Joan Irvine. “The RTA label offers the adult industry a chance to head that off by publicly demonstrating we’re capable of self-regulation. With RTA, we can help prevent children from viewing age-inappropriate content, and at the same time achieve a real political and public relations victory for the entire industry.”

But to make that happen, the industry needs to act swiftly and in unison. ASACP’s government outreach and mainstream publicity efforts will depend heavily on proving that RTA is a viable alternative to a government label. “That means numbers,” warned Irvine. “When we tell legislators and reporters about RTA, we need the statistics to back it up. The more adult sites labeled with RTA, the stronger our case.”

The RTA label has been endorsed by major adult companies, industry attorneys and the Free Speech Coalition. The tag has also been incorporated by numerous parental filtering products and services.

Complete information about the RTA label and how to use it is available at www.RTAlabel.org.

Founded in 1996, the Association of Sites Advocating Child Protection (ASACP) is a non-profit organization dedicated to eliminating child pornography from the Internet. ASACP also works to help parents prevent children from viewing age-inappropriate material online. More information is available at www.asacp.org.