Los Angeles, CA (May 29, 2008) – Launching the month of June as National Internet Safety Month, the Association of Sites Advocating Child Protection (ASACP) today highlighted the success of its RTA “Restricted to Adults” website label and other efforts by the adult entertainment industry in protecting children from age-inappropriate content online.

At the National Press Club in Washington, DC, CEO Joan Irvine joined Stormy Daniels, contract performer, writer and director with Wicked Pictures, and Joy King, Vice President of Special Projects for Wicked Pictures to explain how use of the RTA label is growing among adults-only websites.

“More than 30 million children regularly access the Internet, and one-third of them report viewing sexual material online that we, as parents and as the adult industry, do not want them to see,” said Irvine. “ASACP has worked diligently with the adult industry, webmasters and parental filtering companies to make sure the RTA label is widely recognized and used, and we’re proud that more than 4 million web pages now link to the label online.”

Irvine also screened the recent series of public service announcements, produced by ASACP and featuring Daniels, that were created to enable and encourage parents to use parental filtering software to block access by children to adults-only websites.

“Making the PSA for the RTA label was not just something that I wanted to do, but something I felt was an obligation,” said Daniels. “Being part of the adult entertainment industry comes with many responsibilities, and I hope that by taking an active role in protecting minors I will inspire others in my business to follow my lead.”

Dedicated to eliminating child pornography from the Internet and protecting children from age-inappropriate material online, ASACP developed the RTA website label as a free, easy to use, internationally recognized label that marks website content as being for adults only. The unique string of “meta data” is easily placed in the computer code of a website and allows parental filtering software block children accessing the website.

Since its creation, the RTA label has had a staggering impact. More than a dozen ASACP supporters are included in Alexa’s Global Top 500, which ranks the top Internet websites based on traffic visits, and the RTA label is on sites that receive more than 50 million hits daily. One particular RTA-labeled site receives over 10 million unique visitors a month, allowing millions of people see the RTA message on this one site alone.

“The majority of the parental control systems have added RTA including the Parental Control Bar which was developed by the Website Rating and Advisory Council (WRAAC) and is the most frequently downloaded software on CNET.com,” Irvine said. “We have made tremendous progress over the past year and look forward to what we can do in the years to come.”

The RTA label has been honored by the American Society of Association Executives, and it was placed by The Center for Association Leadership on the 2008 Association’s Advance America Honor Roll. The label was also recently named the Overall Winner in the U.S. Association category of the association’s Make a Better World competition.

On May 22, the U.S. Senate passed S. Res. 567, introduced by Sen. Lisa Murkowski (R-AK) and co-sponsored by 27 Senators, designating June as National Internet Safety Month, recognizing the need for new measures that organizations, web designers and families can take to protect children from age inappropriate material.

“We applaud Sen. Murkowski and her 27 co-sponsors for their commitment to the challenge of Internet safety and we look forward to working with them on new ways to protect America’s children online,” Irvine said.

Founded in 1996, the Association of Sites Advocating Child Protection (ASACP) is a non-profit organization dedicated to eliminating child pornography from the Internet. ASACP battles child pornography through its CP reporting hotline, and by organizing the efforts of the online adult industry to combat the heinous crime of child sexual abuse. ASACP also works to help parents prevent children from viewing age-inappropriate material online. For more information, go to www.asacp.org and www.RTAlabel.org.

The Parental Control Bar is a free online software developed by WRAAC that helps concerned parents prevent their children from accessing adult-oriented websites. For more information, and to download the Parental Control Bar, please visit: www.parentalcontrolbar.com.

Wicked Pictures is a leading production company in the adult industry and a long time supporter of ASACP.