Los Angeles, CA (July 22, 2010) – The Association of Sites Advocating Child Protection (ASACP) has released a public service announcement (PSA) featuring Adult Webmaster Empire-Lalib Marketing Support Group’s Program Director Mickey B for the Restricted to Adults – RTA™ Website Label.

The PSA features Mickey B reminding companies to protect children and to protect their business by labeling with RTA™ and is available for viewing on YouTube.com/ASACPRTA. The video is part of an ongoing series of PSAs produced by ASACP; however, this is the first video featuring one of its international sponsors as part of ASACP’s international expansion efforts. Adult Webmaster Empire (AWE) voluntarily produced the video for ASACP.

Previous PSA’s encouraged parents to enable parental filtering to protect their children from viewing age-restricted content. The new PSA is part of a campaign featuring industry business leaders reminding companies about the benefits of labeling with the award-winning RTA™ website label. This new campaign previously featured a print advertisement with Michael Klein, President of LFP Inc/Hustler. In addition to the PSA, Bojcsik will also appear in a print ad for RTA.

Adult Webmaster Empire (AWE) is a premier live webcam affiliate program with a site portfolio listing 600,000+ registered amateur video chathosts. AWE has supported ASACP as a Platinum Sponsor since 2008.

“AWE’s support of ASACP has been vital to our ability to help protect children online. This has included participating on the ASACP US Advisory Council and helping to setup the EU Advisory Council. We are incredibly grateful for Mickey and AWE’s very active participation in the ASACP mission of online child protection; it demonstrates their corporate social responsibility,” stated ASACP CEO Joan Irvine. “RTA has become the industry standard for content labeling. It is important that the adult industry remains diligent in labeling with RTA and we are honored that Mickey volunteered to produce this video.”

The PSA will also be screened at the upcoming AVN Show. The AVN Show is a business-to-business show for the adult entertainment industry and will take place August 5th – 8th at the Westin Diplomat Resort & Spa in Hollywood, Florida. AWE is currently offering free badges, valued at $350, to the AVN Show. Information is available at: http://www.awempire.com/freebadge.

RTA™ is the adult entertainment industry’s initiative to protect children from viewing content that is age-restricted. It was developed by ASACP out of a need for an easy to use and internationally recognized label that designates content for adults only. The RTA™ label is a unique string of “meta data” which can easily be inserted into the computer code of any website or HTML mobile offering. If parents have installed parental filtering software and setup the features in Microsoft or Apple operating systems, children are prevented from viewing age-restricted content. The RTA™ label is free and universally available. ASACP launched RTA™ in November 2006 and currently over 2.2 million sites have adopted the RTA™ tag and there are over 11 million in-links to rtalabel.org.

The ASACP RTA™ program was honored by the American Society of Association Executives and the Center for Association Leadership by being named the 2008 overall winner in the Associations Make a Better World award. ASACP has received Certificates of Recognition from the U.S. House of Representatives, California State Senate, California State Assembly, and the cities of Los Angeles, San Francisco, San Diego, West Hollywood, and Redondo Beach acknowledging ASACP’s efforts to help parents prevent their children from viewing age-restricted content with the RTA™ website label.

Founded in 1996, ASACP is a non-profit organization dedicated to online child protection. ASACP comprises of two separate corporate entities, the Association of Sites Advocating Child Protection and the ASACP Foundation. The Association of Sites Advocating Child Protection (ASACP) is a 501(c)(4) social welfare organization. ASACP manages a membership program that provides resources to companies in order to help them protect children online. The ASACP Foundation is a 501(c)(3) charitable organization. The ASACP Foundation battles child pornography through its CP Reporting Hotline and helps parents prevent children from viewing age-restricted material online with its Restricted To Adults – RTA™ Website Label. ASACP is the only association in the world that coordinates the adult entertainment industry’s efforts to protect children online. It has spent over 14 years creating progressive programs to protect children. ASACP’s relationship in assisting the adult industry’s child protection efforts is unparalleled. Companies and individuals interested in supporting ASACP may go to www.asacp.org for more information on how to get involved.