Los Angeles, CA (February 2, 2011) — The Association of Sites Advocating Child Protection (ASACP) is pleased to announce its plans to host an online fundraiser for the ASACP Foundation on Feb. 8 - Safer Internet Day.

As part of Safer Internet Day, many of the largest Internet companies in the United States, Canada, Australia, and Europe will reach out to their customers to educate them about parental resources (www.rtalabel.org/index.php?content=parents) and ask them to donate to the ASACP Foundation (http://asacp.org/index.php?content=safer_internet_donate).

These donations will help the Foundation to continue its online child protection mission. For example, in 2010, ASACP developed Restricted to Adults RTA labeling/filtering software to work with Android Apps.

Safer Internet Day is organized by Insafe, which is co-funded by the European Union. Each year Insafe (www.saferinternet.org) promotes safer and more responsible use of online technology and mobile phones, especially among children and young people across the world. In 2010, Safer Internet Day was celebrated through more than 500 events in 65 countries around the world. ASACP and the adult entertainment industry want to once again demonstrate their ongoing effort to protect children, by participating in this global event.

“It is important that everyone works together to keep the Internet safe — especially for children,” Irvine stated. “Parents, businesses and governments all have a responsibility in this process.”

“While parents have a responsibility to educate their children and install parental controls on computers and mobile phones, the industry uses RTA as a vital tool that helps parents control what their kids can access,” Irvine added.

ASACP and industry leaders have produced several Public Service Announcements to educate both parents and the industry about the use of the international award-winning Restricted to Adults (RTA) meta-tag (www.youtube.com/asacprta). To date, more than 2.5 million sites have voluntarily labeled with RTA and there are over 6 billion monthly views to pages labeled with RTA (www.rtalabel.org/rtapaper/rta-label-paper-final.pdf).

“ASACP and the adult entertainment industry are very proud of their contributions to RTA and online child safety,” Irvine concluded, saying that she wanted to thank EROS Guide, Sureflix, Bijou Video, Eros Association, RK Netmedia, Naughty Tweet Network, Naked Sword, Pimps Promo and many other companies for participating in Safer Internet Day and the ASACP Foundation fundraiser. In fact, so many companies are coming up with great ideas that we can’t mention all of them in one press release. So a number of these companies will be sending out their own press releases.”

Companies that want to participate in this fundraiser should contact [email protected].

Founded in 1996, ASACP is a non-profit organization dedicated to online child protection. ASACP battles child pornography through its CP Reporting Hotline and helps parents prevent children from viewing age-restricted material online with its Restricted To Adults (RTA) Website Label (www.rtalabel.org). ASACP is the only association in the world that coordinates the adult entertainment industry’s efforts to protect children online. It has spent more than 14 years creating progressive programs to protect children and its relationship in assisting the adult industry’s child protection efforts is unparalleled. For more information, visit www.asacp.org.