Los Angeles, CA (June 11, 2007) – The Association of Sites Advocating Child Protection (ASACP) is pleased to announce that AdultFriendFinder.com has become its newest Platinum Sponsor.

Adult FriendFinder first joined ASACP in 2005, then upgraded to Corporate Sponsor in 2006. Now Adult FriendFinder joins a select group of ASACP’s largest financial contributors. ASACP Platinum Sponsors currently include ATKingdom, AVN Media Network, Epoch, LiveSex.com, NationalNet, Playboy.com and XBIZ.

AdultFriendFinder.com is a division of Palo Alto-based Various, Inc., and is the world's largest operator of dating and social networking websites. Various, Inc. manages more than 20 multicultural and multilingual personals sites with over 130 million registered members. The FriendFinder network includes Passion.com and AdultFriendFinder.

Additionally through its parent company, Various, Inc., AdultFriendFinder announced it is launching a program in which it will provide $10,000 in matching grants to any other websites or individuals that wish to contribute to ASACP.

"We are very pleased to have a significant involvement with ASACP and are strong supporters of its work to help parents protect their children from exposure to inappropriate content on the Internet," said Legendary Lars, director of marketing of AdultFriendFinder and Various, Inc. "We are particularly strong advocates of the "Restricted to Adults" or RTA labeling program that ASACP is promoting. We believe strongly in the self-regulatory model, and RTA is a powerful tool that websites can embrace. We have long been a corporate sponsor of ASACP and are happy to elevate our involvement to the Platinum level."

"ASACP is fortunate to have responsible partners such as Various, Inc. and AdultFriendFinder.com in its battle for child protection," said Joan Irvine, Executive Director of ASACP. "Their participation enables us to maintain our commitment to the struggle against child sexual abuse, and to meet the needs and expectations of our members and supporters."

The "Restricted To Adults" website label was created by ASACP to better enable parental filtering, and to demonstrate the online adult industry's commitment to helping parents prevent children from viewing age-inappropriate content. The RTA label is free to use, voluntary, and universally available to any website that wishes to clearly and effectively label itself as being inappropriate for viewing by minors.

Legendary Lars said that his company will match the first $10,000 in contributions received by ASACP whether made by companies or individuals. For more information on the matching grant program, visit the GFY Webmasters Board.

Founded in 1996, the Association of Sites Advocating Child Protection (ASACP) is a non-profit organization dedicated to eliminating child pornography from the Internet. ASACP also works to help parents prevent children from viewing age-inappropriate material online. More information is available at www.asacp.org.