Los Angeles, CA (February 8, 2010) – February 9th, 2010 is Safer Internet Day and The Association of Sites Advocating Child Protection (ASACP) would like to remind everyone to label with the Restricted To Adults – RTA Website Label.

Safer Internet Day is an annual international event which aims to raise awareness about safe and responsible use of new technologies—especially among children and young people. It is organized by Insafe, the European internet safety network.

RTA is the adult entertainment industry’s initiative to help protect children from viewing content that is age-inappropriate. It was developed by ASACP out of a need for an easy to use and internationally recognized label that designates content for adults only. The RTA label is a unique string of “meta data” which can easily be inserted into the computer code of any page, website or server. Parental filtering software and operating systems recognizes the tag and prevents children from viewing adult content. The RTA label is free and universally available. ASACP launched RTA in November 2006 and currently over five million pages and 2.2 million sites have adopted the RTA tag and there are over 5 billion hits daily to pages labeled with RTA.

ASACP urges all adult sites that have not yet adopted its Restricted To Adults – RTA Website Label to do so. The organization also asks supporters to help spread the word to other companies and webmasters. Adult pay sites can contact their affiliates and encourage them to use the tag, while companies that provide billing, hosting, design and other services can make the same request to their clients.

“The Internet is truly international and knows no borders, and so is RTA. As ASACP moves forward with its international expansion we could like to encourage all adult sites, especially international companies, which have not yet adopted the Restricted To Adults – RTA Website Label to do so,” stated ASACP CEO Joan Irvine. “I will be attending the Barcelona Summit later this month and look forward to discussing with international companies how they can help protect children online with RTA.”

ASACP was named the overall winner of the 2008 ‘Associations Make a Better World’ awards, an international awards competition sponsored by the American Society of Association Executives (ASAE) and the Center for Association Leadership of Washington, D.C. for the Restricted To Adults – RTA Website Label. Additionally ASACP has received Certificates of Recognition from Congresswoman Jane Harmon, the California State Senate, the California State Assembly, and the Mayors of Los Angeles, San Diego, Redondo Beach, and the City of West Hollywood acknowledging ASACP’s efforts to help parents prevent their children from viewing age-inappropriate content with the RTA website label.

Complete information about the RTA label and how to use it is available at www.RTAlabel.org.

Founded in 1996, ASACP is a non-profit organization dedicated to online child protection. ASACP battles child pornography through its CP Reporting Hotline and helps parents prevent children from viewing age-restricted material online with its Restricted To Adults – RTA Website Label. ASACP is the only association in the world that coordinates the adult entertainment industry’s efforts to protect children online. It has spent over 13 years creating progressive programs to protect children. ASACP’s relationship in assisting the adult industry’s child protection efforts is unparalleled. Companies and individuals interested in supporting ASACP may go to www.asacp.org for more information on how to get involved.