Los Angeles, CA (August 3, 2010) – The AVN Show will be screening the newest Public Service Announcement (PSA) for the Restricted to Adults – RTA™ Website Label and The Association of Sites Advocating Child Protection (ASACP) at the 2010 AVN Show.

The AVN Show is a business-to-business show for the adult entertainment industry and will take place August 5th – 8th at the Westin Diplomat Resort & Spa in Hollywood, Florida. The AVN Show brings together content producers, distributors, webmasters, mobile companies, novelty, retail, and technology manufacturers and developers together for three days of networking.

The PSA features Adult Webmaster Empire-Lalib Marketing Support Group’s Program Director Mickey Bojcsik reminding companies to protect children and to protect their business by labeling with RTA™.

“This is a very important time for the industry to demonstrate its ability to self-regulate by labeling with RTA. I am honored that Mickey and AWE volunteered their time and resources to create this new RTA PSA and very grateful to The AVN Show for sharing it with their attendees. In addition, ASACP Technology and Forensic Research Vice President Tim Henning will attend the AVN Show and will be at the ASACP table at the Meet Market on Thursday from 5:00pm - 7:00pm. Please stop by to congratulate Tim on his recent promotion to Vice President.” stated ASACP CEO Joan Irvine.

RTA™ is the adult entertainment industry’s initiative to protect children from viewing content that is age-restrictedThe RTA™ label is a unique string of “meta data” which can easily be inserted into the computer code of any website or HTML mobile offering. If parents have installed parental filtering software and setup the features in Microsoft or Apple operating systems, children are prevented from viewing age-restricted content. ASACP launched RTA™ in November 2006 and currently over 2.2 million sites have adopted the RTA™ tag and there are over 11 million in-links to rtalabel.org.

Adult Webmaster Empire (AWE) is a premier live webcam affiliate program with a site portfolio listing 600,000+ registered amateur video chathosts. AWE has supported ASACP as a Platinum Sponsor since 2008. AWE is also currently offering free badges, valued at $350, to the AVN Show. Information is available at: http://www.awempire.com/freebadge.

Founded in 1996, ASACP is a non-profit organization dedicated to online child protection. ASACP comprises of two separate corporate entities, the Association of Sites Advocating Child Protection and the ASACP Foundation. The Association of Sites Advocating Child Protection (ASACP) is a 501(c)(4) social welfare organization. ASACP manages a membership program that provides resources to companies in order to help them protect children online. The ASACP Foundation is a 501(c)(3) charitable organization. The ASACP Foundation battles child pornography through its CP Reporting Hotline and helps parents prevent children from viewing age-restricted material online with its Restricted To Adults – RTA™ Website Label. ASACP is the only association in the world that coordinates the adult entertainment industry’s efforts to protect children online. It has spent over 14 years creating progressive programs to protect children. ASACP’s relationship in assisting the adult industry’s child protection efforts is unparalleled. Companies and individuals interested in supporting ASACP may go to www.asacp.org for more information on how to get involved.